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āĻŦāĻŋāĻĄāĻŋāĻĒāĻŋāĻĒāϏ āĻ•āĻŋ?

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āĻŦāĻŋāĻĄāĻŋāĻĒāĻŋāĻĒāϏ āĻ•āĻŋ? āĻŦāĻŋāĻĄāĻŋāĻĒāĻŋāĻĒāϏ āĻŦāĻžāĻ‚āϞāĻžāĻĻ⧇āĻļ⧇āϰ āϏāĻ°ā§āĻŦāĻĒā§āϰāĻĨāĻŽ āĻ…āύāϞāĻžāχāύ āĻĢāϰ⧇āĻ•ā§āϏ āĻ•āĻŽāĻŋāωāύāĻŋāϟāĻŋ āĻāĻŦāĻ‚ āĻŦāĻžāĻ‚āϞāĻž āĻĢāϰ⧇āĻ•ā§āϏ āĻ¸ā§āϕ⧁āϞāĨ¤ āĻĒā§āϰāĻĨāĻŽā§‡āχ āĻŦāϞ⧇ āϰāĻžāĻ–āĻž āϜāϰ⧁āϰāĻŋ, āĻŦāĻŋāĻĄāĻŋāĻĒāĻŋāĻĒāϏ āĻ•āĻžāωāϕ⧇ āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚āϝāĻŧ⧇ āĻ…āύ⧁āĻĒā§āϰāĻžāĻŖāĻŋāϤ āĻ•āϰ⧇ āύāĻžāĨ¤ āϝāĻžāϰāĻž āĻŦāĻ°ā§āϤāĻŽāĻžāύ⧇ āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚ āĻ•āϰāϛ⧇āύ, āĻļ⧁āϧ⧁āĻŽāĻžāĻ¤ā§āϰ āϤāĻžāĻĻ⧇āϰ āϜāĻ¨ā§āϝāχ āĻŦāĻŋāĻĄāĻŋāĻĒāĻŋāĻĒāϏ āĻāĻ•āϟāĻŋ āφāϞ⧋āϚāύāĻž āĻāĻŦāĻ‚ āĻ…ā§āϝāĻžāύāĻžāϞāĻžāχāϏāĻŋāϏ āĻĒā§‹āĻ°ā§āϟāĻžāϞāĨ¤ āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚ āĻāĻ•āϟāĻŋ āĻŦā§āϝāĻŦāϏāĻž āĻāĻŦāĻ‚ āωāĻšā§āϚ āϞāĻŋāĻ­āĻžāϰ⧇āϜ āύāĻŋāϝāĻŧ⧇ āĻŸā§āϰ⧇āĻĄ āĻ•āϰāϞ⧇ āϤāĻžāϤ⧇ āϝāĻĨ⧇āĻˇā§āϟ āĻā§āĻ•āĻŋ āϰāϝāĻŧ⧇āϛ⧇āĨ¤ āϝāĻžāϰāĻž āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚āϝāĻŧ⧇āϰ āϝāĻžāĻŦāϤ⧀āϝāĻŧ āĻā§āĻ•āĻŋ āϏāĻŽā§āĻĒāĻ°ā§āϕ⧇ āϏāĻšā§‡āϤāύ āĻāĻŦāĻ‚ āĻŦāĻ°ā§āϤāĻŽāĻžāύ⧇ āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚ āĻ•āϰāϛ⧇āύ, āĻŦāĻŋāĻĄāĻŋāĻĒāĻŋāĻĒāϏ āĻļ⧁āϧ⧁āĻŽāĻžāĻ¤ā§āϰ āϤāĻžāĻĻ⧇āϰ āĻĢāϰ⧇āĻ•ā§āϏ āĻļ⧇āĻ–āĻž āĻāĻŦāĻ‚ āωāĻ¨ā§āύāϤ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚āϝāĻŧ⧇āϰ āϜāĻ¨ā§āϝ āϏāĻšāϝ⧋āĻ—āĻŋāϤāĻž āĻĒā§āϰāĻĻāĻžāύ āĻ•āϰāĻžāϰ āĻšā§‡āĻˇā§āϟāĻž āĻ•āϰ⧇āĨ¤ āĻĢāϰ⧇āĻ•ā§āϏ āϏāĻŽā§āĻĒāĻ°ā§āϕ⧇ āϕ⧋āύ āϞ⧋āĻ­āύ⧀āϝāĻŧ āĻŦāĻŋāĻœā§āĻžāĻžāĻĒāύ⧇ āĻĒā§āϰāϤāĻžāϰāĻŋāϤ āĻšāĻŦ⧇āύ āύāĻžāĨ¤ āĻŦāĻŋāĻĄāĻŋāĻĒāĻŋāĻĒāϏ āĻ•āĻžāωāϕ⧇ ā§§ā§Ļā§Ļ% āϞāĻžāϭ⧇āϰ āĻŽāĻŋāĻĨā§āϝāĻž āĻ¸ā§āĻŦāĻĒā§āύ āĻĻ⧇āĻ–āĻžāϝāĻŧ āύāĻž, āĻŦāϰāĻ‚ āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚āϝāĻŧ⧇āϰ āĻĒāĻĨ⧇ āϝāĻžāĻŦāϤ⧀āϝāĻŧ āϏāĻŽā§āĻ­āĻžāĻŦā§āϝ āĻā§āρāĻ•āĻŋāϗ⧁āϞ⧋ āϤ⧁āϞ⧇ āϧāϰ⧇ āφāĻĒāύāĻžāϕ⧇ āϝ⧋āĻ—ā§āϝ āĻŸā§āϰ⧇āĻĄāĻžāϰ āĻšāĻŋāϏ⧇āĻŦ⧇ āϤ⧈āϰāĻŋ āĻšāϤ⧇ āϏāĻžāĻšāĻžāĻ¯ā§āϝ āĻ•āϰāĻžāϰ āĻšā§‡āĻ¸ā§āϟāĻž āĻ•āϰ⧇āĨ¤ āĻĒā§āϰāϤāĻŋāϟāĻŋ āχāύāϭ⧇āĻ¸ā§āϟāĻŽā§‡āĻ¨ā§āϟ āĻŦā§āϝāĻžāĻŦāϏāĻžāχ āĻā§āρāĻ•āĻŋāĻĒā§‚āĻ°ā§āĻŖāĨ¤ āφāĻĒāύāĻžāϰ āϞāϏ āĻ•āϰāĻžāϰ āϏāĻžāĻŽāĻ°ā§āĻĨā§āϝ āύāĻž āĻĨāĻžāĻ•āϞ⧇ āĻŦāĻŋāύāĻŋāϝāĻŧā§‹āĻ— āĻ•āϰāĻž āωāϚāĻŋāϤ āύāϝāĻŧāĨ¤
āĻŦāĻŋāĻĄāĻŋāĻĒāĻŋāĻĒāϏ⧇āϰ āϞāĻ•ā§āĻˇā§āϝ āĻāĻŦāĻ‚ āϕ⧇āύ āĻāχ āĻĢāϰ⧇āĻ•ā§āϏ āĻ¸ā§āϕ⧁āϞāσ

āĻŦāĻŋāĻĄāĻŋāĻĒāĻŋāĻĒāϏ⧇āϰ āϞāĻ•ā§āĻˇā§āϝ āĻ•āĻžāωāϕ⧇ āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚āϝāĻŧ⧇ āĻ…āύ⧁āĻĒā§āϰāĻžāĻŖāĻŋāϤ āĻ•āϰāĻž āύāϝāĻŧāĨ¤ āφāĻŽāϰāĻž āϏāĻŽā§āĻĒā§āϰāϤāĻŋ āϞāĻ•ā§āĻˇā§āϝ āĻ•āϰ⧇āĻ›āĻŋ āĻŦ⧇āĻļ āĻ•āĻŋāϛ⧁ āĻŽāĻžāύ⧁āώ āĻŦāĻž āĻ—ā§‹āĻˇā§āĻ ā§€ āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚āϝāĻŧ⧇āϰ āĻŽāĻžāĻ§ā§āϝāĻŽā§‡ āĻ…āĻŽā§‚āϞāĻ• āĻŦāĻŋāĻļāĻžāϞ āĻŦāĻž āύāĻŋāĻļā§āϚāĻŋāϤ āĻĒā§āϰāĻĢāĻŋāĻŸā§‡āϰ āϞ⧋āĻ­ āĻĻ⧇āĻ–āĻžāĻšā§āϛ⧇āĨ¤ āϤāĻžāϰāĻž ā§§ā§Ļā§Ļ% āφāϝāĻŧ⧇āϰ āĻ•āĻĨāĻž āĻŦāϞ⧇ āĻŦāĻž āϏāĻŋāĻ—āύāĻžāϞ āĻĻ⧇āϝāĻŧāĻžāϰ āĻ•āĻĨāĻž āĻŦāϞ⧇ āĻ•āĻŽāĻŋāĻļāύ⧇āϰ āϜāĻ¨ā§āϝ āϤāĻžāĻĻ⧇āϰ āύāĻŋāĻšā§‡ āϜāϝāĻŧ⧇āύ āĻ•āϰāĻžāĻšā§āϛ⧇āĨ¤ āĻ•āĻŋāĻ¨ā§āϤ⧁ āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚āϝāĻŧ⧇ āĻ•āĻ–āύāĻ“ āύāĻŋāĻļā§āϚāĻŋāϤ āϞāĻžāĻ­ āϏāĻŽā§āĻ­āĻŦ āύāϝāĻŧāĨ¤ āĻ…āύ⧇āϕ⧇āχ āĻāĻĻ⧇āϰ āĻŽāĻŋāĻĨā§āϝāĻž āĻĒā§āϰāϰ⧋āϚāύāĻžāϝāĻŧ āĻĢāϰ⧇āĻ•ā§āϏ⧇āϰ āĻĒā§āϰāϤāĻŋ āφāĻ—ā§āϰāĻšā§€ āĻšāϝāĻŧ⧇ āωāĻ āϛ⧇āύ āϝāĻž āĻļāĻ™ā§āĻ•āĻžāϰ āĻ•āĻžāϰāĻŖāĨ¤ āϝāĻžāϰāĻž āĻŦāĻ°ā§āϤāĻŽāĻžāύ⧇ āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚ āĻ•āϰāϛ⧇āύ, āϤāĻžāϰāĻž āϝ⧇āύ āϭ⧁āϞ āĻĒāĻĨ⧇ āĻĒāϰāĻŋāϚāĻžāϞāĻŋāϤ āύāĻž āĻšāύ, āĻŦāĻž āφāϏāϞ⧇āχ āϤāĻžāϰāĻž āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚āϝāĻŧ⧇āϰ āωāĻĒāϝ⧁āĻ•ā§āϤ āĻ•āĻŋāύāĻž āϏ⧇āχ āϜāĻ¨ā§āϝ āĻŦāĻŋāĻĄāĻŋāĻĒāĻŋāĻĒāϏ āĻĢāϰ⧇āĻ•ā§āϏ āĻ¸ā§āϕ⧁āϞ⧇āϰ āĻĒāĻĨāϚāϞāĻžāĨ¤ āϏāĻžāϧāĻžāϰāĻŖ āĻŽāĻžāύ⧁āώ āϝ⧇āύ āύāĻž āĻŦ⧁āĻā§‡ āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚āϝāĻŧ⧇ āĻāϏ⧇ āϞāϏ āĻ•āϰ⧇ āĻāĻŦāĻ‚ āϝāĻžāϰāĻž āχāϤāĻŋāĻŽāĻ§ā§āϝ⧇ āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚ āĻ•āϰāϛ⧇āύ, āϤāĻžāϰāĻž āϝ⧇āύ āϤāĻžāĻĻ⧇āϰ āĻ…āĻĻāĻ•ā§āώāϤāĻžāϰ āĻ•āĻžāϰāϪ⧇ āϞāϏ⧇āϰ āϏāĻŽā§āĻŽā§āĻ–ā§€āύ āύāĻž āĻšāύ āϏ⧇āχ āϞāĻ•ā§āώ⧇ āĻŦāĻŋāĻĄāĻŋāĻĒāĻŋāĻĒāϏ āĻ•āĻžāϜ āĻ•āϰ⧇ āϝāĻžāĻšā§āϛ⧇āĨ¤

āĻŦāĻŋāĻĄāĻŋāĻĒāĻŋāĻĒāϏ āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻžāϰāĻĻ⧇āϰ āϜāĻ¨ā§āϝ āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻžāϰāĻĻ⧇āϰāχ āϤ⧈āϰāĻŋ āĻāĻ•āϟāĻŋ āĻĢāϰ⧇āĻ•ā§āϏ āĻ•āĻŽāĻŋāωāύāĻŋāϟāĻŋāĨ¤ āĻŦāĻŋāĻĄāĻŋāĻĒāĻŋāĻĒāϏ āĻĢāϰ⧇āĻ•ā§āϏ āĻ¸ā§āϕ⧁āϞ⧇āϰ āĻŦāĻŋāĻ­āĻŋāĻ¨ā§āύ āφāĻ°ā§āϟāĻŋāϕ⧇āϞāϗ⧁āϞ⧋ āϤ⧈āϰāĻŋ āĻ•āϰ⧇āϛ⧇āύ āĻŦāĻŋāĻĄāĻŋāĻĒāĻŋāĻĒāϏ⧇āϰāχ āĻŦāĻŋāĻ­āĻŋāĻ¨ā§āύ āĻŸā§āϰ⧇āĻĄāĻžāϰāĨ¤ āϤāĻžāχ āϏāĻŦāϗ⧁āϞ⧋ āφāĻ°ā§āϟāĻŋāϕ⧇āϞāχ āϤ⧈āϰāĻŋ āĻšāϝāĻŧ⧇āϛ⧇ āĻŸā§āϰ⧇āĻĄāĻžāϰāĻĻ⧇āϰ āĻ…āĻ­āĻŋāĻœā§āĻžāϤāĻžāϰ āĻ“āĻĒāϰ āĻ­āĻŋāĻ¤ā§āϤāĻŋ āĻ•āϰ⧇āĨ¤ āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚ āϏāĻšāϜ āύāϝāĻŧāĨ¤ āĻāϟāĻŋ āĻļ⧁āϧ⧁ āĻŦāĻžāχ-āϏ⧇āϞ⧇āϰ āĻŽāϤ āϜ⧁āϝāĻŧāĻž āϖ⧇āϞāĻž āύāϝāĻŧāĨ¤ āĻŦāĻŋāĻ­āĻŋāĻ¨ā§āύ āϧāϰāύ⧇āϰ āĻ…ā§āϝāĻžāύāĻžāϞāĻžāχāϏāĻŋāϏ, āĻŽāĻžāύāĻŋ āĻŽā§āϝāĻžāύ⧇āϜāĻŽā§‡āĻ¨ā§āϟ āĻāĻŦāĻ‚ āχāĻŽā§‹āĻļāύ āĻ•āĻ¨ā§āĻŸā§āϰ⧋āϞ⧇āϰ āĻŽāĻžāĻ§ā§āϝāĻŽā§‡āχ āĻāĻ•āϜāύ āĻŸā§āϰ⧇āĻĄāĻžāϰ āϞāĻ‚āϟāĻžāĻ°ā§āĻŽ āĻĒā§āϰāĻĢāĻŋāϟ āĻ•āϰāϤ⧇ āĻĒāĻžāϰ⧇āĨ¤ āĻĢāϰ⧇āĻ•ā§āϏ āĻŽāĻžāĻ°ā§āϕ⧇āĻŸā§‡āϰ āϏāĻŦāĻšā§‡āϝāĻŧ⧇ āϗ⧁āϰ⧁āĻ¤ā§āĻŦāĻĒā§‚āĻ°ā§āĻŖ āĻšāϞ āϟāĻŋāϕ⧇ āĻĨāĻžāĻ•āĻžāĨ¤ āĻŦāĻŋāĻĄāĻŋāĻĒāĻŋāĻĒāϏ āĻĢāϰ⧇āĻ•ā§āϏ āĻ¸ā§āϕ⧁āϞ⧇āϰ āĻŽāĻžāĻ§ā§āϝāĻŽā§‡ āφāĻŽāϰāĻž āĻļ⧁āϧ⧁ āφāĻĒāύāĻžāϕ⧇ āĻĢāϰ⧇āĻ•ā§āϏ⧇āϰ āϗ⧁āϰ⧁āĻ¤ā§āĻŦāĻĒā§‚āĻ°ā§āĻŖ āĻŦāĻŋāώāϝāĻŧāϗ⧁āϞ⧋ āĻāĻŦāĻ‚ āĻ…ā§āϝāĻžāύāĻžāϞāĻžāχāϏāĻŋāϏ āĻ•āϰāĻžāχ āĻļ⧇āĻ–āĻžāύ⧋ āĻšāĻŦ⧇ āύāĻž, āϏ⧇āχ āϏāĻžāĻĨ⧇ āĻ•āĻŋāĻ­āĻžāĻŦ⧇ āĻļāĻ•ā§āϤāĻŋāĻļāĻžāϞ⧀ āĻŽāĻžāύāĻŋ āĻŽā§āϝāĻžāύ⧇āϜāĻŽā§‡āĻ¨ā§āĻŸā§‡āϰ āĻŽāĻžāĻ§ā§āϝāĻŽā§‡ āĻĢāϰ⧇āĻ•ā§āϏ āĻŽāĻžāĻ°ā§āϕ⧇āĻŸā§‡ āϟāĻŋāϕ⧇ āĻĨāĻžāĻ•āĻž āϝāĻžāϝāĻŧ āĻāĻŦāĻ‚ āχāĻŽā§‹āĻļāύ āĻ•āĻ¨ā§āĻŸā§āϰ⧋āϞ⧇āϰ āĻŽāĻžāĻ§ā§āϝāĻŽā§‡ āϭ⧁āϞ āϏāĻŋāĻĻā§āϧāĻžāĻ¨ā§āϤ āĻĒāϰāĻŋāĻšāĻžāϰ āĻ•āϰ⧇ āϏāĻĢāϞ āĻšāĻ“āϝāĻŧāĻž āϝāĻžāϝāĻŧ āϏ⧇āχ āĻĻāĻŋāϕ⧇ āĻŦ⧇āĻļāĻŋ āϗ⧁āϰ⧁āĻ¤ā§āĻŦāĻžāϰ⧋āĻĒ āĻ•āϰāĻž āĻšāĻŦ⧇āĨ¤

āĻāĻ•āϜāύ āύāϤ⧁āύ āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻžāϰ⧇āϰ āϰāĻŋāϝāĻŧ⧇āϞ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚ āĻļ⧁āϰ⧁ āĻ•āϰāĻžāϰ āĻĒā§‚āĻ°ā§āĻŦ⧇āχ āĻŦ⧇āĻļ āĻ•āĻŋāϛ⧁ āĻŦāĻŋāώāϝāĻŧ āĻ¸ā§āĻĒāĻˇā§āϟāĻ­āĻžāĻŦ⧇ āϜāĻžāύāĻž āϖ⧁āĻŦ āϜāϰ⧁āϰ⧀āĨ¤ āĻŦāĻŋāĻĄāĻŋāĻĒāĻŋāĻĒāϏ āĻĢāϰ⧇āĻ•ā§āϏ āĻ¸ā§āϕ⧁āϞ⧇āϰ āĻŽāĻžāĻ§ā§āϝāĻŽā§‡ āϝ⧇āϏāĻŦ āĻŦāĻŋāώāϝāĻŧ āϏāĻ°ā§āĻŦāĻĒā§āϰāĻĨāĻŽ āϜāĻžāύāĻž āφāĻĒāύāĻžāϰ āϜāĻ¨ā§āϝ āϏāĻŦāĻĨ⧇āϕ⧇ āϜāϰ⧁āϰ⧀āσ

    āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚ āĻ•āĻŋ? āĻ•āĻŋāĻ­āĻžāĻŦ⧇ āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚ āĻ•āϰāϤ⧇ āĻšāϝāĻŧ
    āĻĒ⧇āĻļāĻž āĻšāĻŋāϏ⧇āĻŦ⧇ āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚
    āφāĻĒāύāĻŋ āĻ•āĻŋ āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚āϝāĻŧ⧇āϰ āϜāĻ¨ā§āϝ āωāĻĒāϝ⧁āĻ•ā§āϤ?
    āĻ•āĻŋāĻ­āĻžāĻŦ⧇ āĻĢāϰ⧇āĻ•ā§āϏ āĻŽāĻžāĻ°ā§āϕ⧇āĻŸā§‡ āϟāĻŋāϕ⧇ āĻĨāĻžāĻ•āϤ⧇ āĻšāϝāĻŧ
    āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚ āϏāĻ‚āĻ•ā§āϰāĻžāĻ¨ā§āϤ āĻŦāĻŋāĻ­āĻŋāĻ¨ā§āύ āϭ⧁āϞ āϧāĻžāϰāύāĻž

āφāĻŽāĻžāĻĻ⧇āϰ āĻāχ āĻ¸ā§āϕ⧁āϞāϟāĻŋāϕ⧇ āĻāĻŽāύāĻ­āĻžāĻŦ⧇ āϏāĻžāϜāĻžāύ āĻšāϝāĻŧ⧇āϛ⧇ āϝāĻžāϤ⧇ āϤāĻž āφāĻĒāύāĻžāϕ⧇ āĻĢāϰ⧇āĻ•ā§āϏ āĻŦāĻŋāώāϝāĻŧ⧇ āĻāĻ•āϜāύ āĻœā§āĻžāĻžāύ āϏāĻŽā§āĻĒāĻ¨ā§āύ āĻ“ āĻĻāĻ•ā§āώ āĻŸā§āϰ⧇āĻĄāĻžāϰ āĻāĻŦāĻ‚ āĻĢāϰ⧇āĻ•ā§āϏ āĻŽāĻžāĻ°ā§āϕ⧇āĻŸā§‡ āφāĻĒāύāĻžāϕ⧇ āĻāĻ•āϜāύ āϏāĻĢāϞ āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻžāϰ āĻšāĻŋāϏ⧇āĻŦ⧇ āĻ—āĻĄāĻŧ⧇ āϤ⧁āϞāϤ⧇ āĻĒāĻžāϰ⧇āĨ¤ āĻāĻŦāĻ‚ āφāĻĒāύāĻŋ āϝāĻĻāĻŋ āĻĢāϰ⧇āĻ•ā§āϏ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚āϝāĻŧ⧇āϰ āϜāĻ¨ā§āϝ āωāĻĒāϝ⧁āĻ•ā§āϤ āύāĻž āĻšāύ āϤāĻŦ⧇ āφāĻĒāύāĻžāϰ āϰāĻŋāϝāĻŧ⧇āϞ āĻŸā§āϰ⧇āĻĄāĻŋāĻ‚ āύāĻž āĻ•āϰāĻž āĻļā§āϰ⧇āϝāĻŧāĨ¤ āϏāĻŽāĻ¸ā§āϤ āĻ¸ā§āϕ⧁āϞāϟāĻžāϕ⧇āχ āϏāĻžāϜāĻžāύ⧋ āĻšāϝāĻŧ⧇āϛ⧇ āĻĒā§āϰāϝāĻŧā§‹āϜāύ⧀āϝāĻŧ āϏāĻ•āϞ āĻŦāĻŋāώāϝāĻŧāϗ⧁āϞ⧋ āύāĻŋāϝāĻŧ⧇āĨ¤ āĻ•āĻ āĻŋāύ āĻŦāĻŋāώāϝāĻŧāϗ⧁āϞ⧋āϕ⧇ āĻšā§‡āĻˇā§āϟāĻž āĻ•āϰāĻž āĻšāϝāĻŧ⧇āϛ⧇ āφāĻ•āĻ°ā§āώāĻŖā§€āϝāĻŧ āĻāĻŦāĻ‚ āĻŽāϜāĻžāĻĻāĻžāϰāĻ­āĻžāĻŦ⧇ āωāĻĒāĻ¸ā§āĻĨāĻžāĻĒāύ āĻ•āϰāĻžāϰ āϜāĻ¨ā§āϝāĨ¤ āφāĻļāĻž āĻ•āϰāĻŋ āϏāĻŦāĻžāϰ āĻ­āĻžāϞ āϞāĻžāĻ—āĻŦ⧇āĨ¤ āĻļā§€āĻ˜ā§āϰāχ āĻŦāĻŋāĻĄāĻŋāĻĒāĻŋāĻĒāϏ āĻĢāϰ⧇āĻ•ā§āϏ āĻ¸ā§āϕ⧁āϞ⧇ āφāϰāĻ“ āύāϤ⧁āύ āύāϤ⧁āύ āĻ•āύāĻŸā§‡āĻ¨ā§āϟ āϝ⧋āĻ— āĻ•āϰāĻž āĻšāĻŦ⧇āĨ¤ āφāĻĒāύāĻžāϰ āϝāĻžāĻ¤ā§āϰāĻž āĻļ⧁āĻ­ āĻšā§‹āĻ•āĨ¤

Keyword effectiveness index KEI, take with caution.

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All success in Search Engine Marketing begins with Keywords says Robin Nobles, Co-Director of Training of Search Engine Workshops. The analysis of the keyword effectiveness index is the reason of this post.
keyword effectiveness index

keyword effectiveness index

Sumantra Roy (1stSearchRanking) invented the equation used to calculate KEI. The keyword effectiveness index (KEI) compares the number of searches for a keyword with the number of search results that include that particular keyword in order to determine which keywords are most “effective” for your SEO activity. In other words the KEI tell us which keywords have less competitiveness but at the same time a good traffic (visits).

You can easily discover your keyword effectiveness index for your Keywords just using Google Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) to acquire Monthly Global Searches (Searches) and Google’s search engine to determine the number of Competition Pages (CompetitionPages).

The most common formula may be written as follow:

KEI=Searches²/CompetitionResults

or if you prefer:

KEI=(Monthly Searches/30)²/CompetitionResults

< 0.001 = Poor keyword

0.001-0.010 = Good Keyword

0.010-0.100+ = Excellent Keyword

This index comes with many weakness points for Web Marketing Practitioners.

Here they are.

Google Keyword Tool reliabilty

As Rand Fishkin has recently pointed out http://www.seomoz.org/blog/be-careful-using-adwords-for-keyword-research, GKT is not reliable. I invite you to read it carefully but, resuming his post, Fishkin makes evidence that if you don’t place the most significant keywords in GKT, Google will never suggest all the most significant keywords. That said, if the list of keywords you place will not include significant keywords, Google will never suggest the most significant ones.

You can partially correct this problem integrating different tools to have a significant and complete list of keywords to be analyzed. You can use:

    WordStream’s Keyword Suggestion
    http://www.wordstream.com/keywords
    Microsoft Advertising Intelligence
    http://advertising.microsoft.com/small-business/adcenter-downloads/microsoft-advertising-intelligence
    Semrush
    http://www.semrush.com

I also would suggest to use Google Trends

http://www.google.com/insights/search/

Google Trends can help you to determine among different keywords which are the most trendy.

Localization

Even if you use different tools, they will never suggest you “localized keywords”. If your business is in Verona (the city of Romeo and Juliet) you should always consider that the chance to convert for a determined localized keyword is greater than any other keyword, not localized. If I need a flag is more probable that I would buy where I live if I find a good producer in my city instead of searching far away.

So when it’s time to determine which keywords you want to promote for your website, always think to the local Market, it’s so important as the Global one. Internet is a global market but people still prefer to buy at home if they have a chance to.

Websites are different

seo keywords

seo keywords

Rank first for “flags” with a new website is different than ranking first with a 10 y.o. website. The websites have different values so that it would be important to consider the value of the website before determing the keywords of my Campaign – Promotion. Nowadays the value of a website is the Google index (Page Rank).

The competition results are a neutral index but it’s quite different compete with thousand of websites or with ten websites with PR 8. We should try to integrate this value to the common formula both for the website we promote both for the competitors we have for each keyword.

Improve your SEO approach on the keyword effectiveness index

Start listening

Try to speak with the customer care if the website you are going to promote and rank has one. Nobody knows better the company than the customer care operators. They know the problems, they know what the customers want and this is the Key for determine a valuable list of keywords to use for your analysis.

Be creative

There are many different approaches to an improved version of the Keyword Effectiveness Index. I would suggest some:

    The re-visited KEI version fo Web Site Advantage
    It considers the Page Rank of the website into the formula.
    http://seo-website-designer.com/KeyWord-Analysis-KEI
    The re-visited KEI version of Ivano De Biasi
    It’s in Italian but you can still understand it. The formula includes the index “relevance”, how important is the keywords for the website.
    http://www.ivanodibiasi.com/come-scegliere-le-keyword-da-posizionare.htm
    Your own KEI
    You can build your own index. This is a suggestion you can work on. The “PRCoptrs” might be the average Page Rank of the 10 websites in the first 10 positions for the analyzed keyword.

KEI=YourPR*(Monthly Searches/30)²/CompetitionResults*PRComptrs



You are the only limit to your keywords

There are no difficult keywords and easy keywords. There are prepared web marketers and unprepared ones. If you are prepared, you can rank well for each keyword you might wish. Obviously keyword effectiveness index can help you in improving your SEO techniques.
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Collected from: http://myseoissocial.com/2012/03/11/keyword-effectiveness-index-kei-caution/

Tags: Google Keyword Tool, Google Trends, keyword effectiveness index, localized keywords, Page Rank

Tuesday

Must-Read Tips and Advice for Bloggers

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Since the end of the year is near, I wanted to re-hash some old posts and share the best of 2014! I shared a lot of blogging tips this year, and also included some more techy posts over on my other site I Can Build A Blog. Here are some of my faves and blog tips that I think are essential which can also be transitioned into 2015:

7 Essential Blogger How To's - For the Blogger users who are looking to spruce up their online spaces, this post is a must read!

How To Create an App Icon for Your Blog - Did you know that any blog or website can create a custom icon that can be saved to any mobile user's home screen with an icon? Now you do... and here is how to do it!

How to Get More Blog Traffic - A Q&A session from a reader deserved a big answer! Here are my tips for increasing traffic to your blog.

Essential Elements of a Great Blog Design - Melyssa contributed this post for me and I think it's just great! She is a fellow graphic designer and we share a lot of the same ideas about what it takes to have a great design.

Blog Photography - My own tips and the equipment I use for this blog! I am often asked about cameras and lighting, so this post and video explains it all and also shows you a lens demo.

5 Quick Ways to Refresh Your Blog RIGHT NOW! - Doing these simple things can make a big impact!

How to Set Up a Custom Domain in Blogger - Every great blogger should take the time to get a custom domain name. Here is why and how to do it!

How to Migrate from Blogger to Wordpress - For those Blogger users looking to ditch their Blogspot address and get their own self-hosted Wordpress blog, check out this tutorial I put together! You can also read: Create a Wordpress Blog in 5 Minutes.

8 Ways to Boost Your Blog Presence When You're Bored - You read that correctly... here are some tips for using your downtime to do some small things that can help boost your blog reach.

Why You Need a Mailing List - This step should not be overlooked by any blogger!

8 Things Nobody Told Me About Blogging - Some lessons I learned over the course of 3 years and some advice for new bloggers!

What Bloggers Need to do Before Hitting Publish - Do you take the time to do these things before you publish your post for the world to see?

Why You Need a Contact Page - Don't be a pain-in-the-butt blogger.... create a contact page!

Bloggers Who Make Money: Are They Sell-outs? - A response to another online article about people getting upset with bloggers who make money.

365 Blog Topic Ideas - Finally, my new book was released and contains an entire year's worth of blog topic ideas for the lifestyle blogger. It will be your new BFF.

You can also view even more blog tips by clicking on the Blog Help link at the top of my sidebar and by following I Can Build A Blog on Bloglovin'. What was your favourite blogging related post this year?

xo, Dana
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